Shopping in the UAE just became more rewarding — literally. Thanks to a new partnership between PRYPCO Blocks, a Dubai-based platform that makes real estate investment accessible through fractional ownership, and Apparel Group, a global fashion and lifestyle retail powerhouse headquartered in Dubai, your everyday shopping can now help you invest in property.
Apparel Group is home to over 85 popular brands and operates across the Middle East and beyond. Its loyalty programme, Club Apparel, rewards millions of shoppers with points every time they make a purchase.
Now, those Club Apparel points can be converted into fractional ownership shares in Dubai’s booming real estate market — all through the PRYPCO Blocks app.
This partnership is the first of its kind in the UAE, linking retail loyalty rewards directly to real estate investment and making it simpler than ever to start building your property portfolio.
How Spend to Invest Works
Getting started is simple — and it all happens in the PRYPCO Blocks app:
1. Shop at Your Favourite Brands
From fashion icons like Tommy Hilfiger and Calvin Klein to lifestyle favourites like Rituals, Skechers, Charles & Keith, and Cold Stone Creamery — every purchase earns you Club Apparel rewards points.
2. Link Your Accounts in PRYPCO Blocks
Open the PRYPCO Blocks app, tap Spend to Invest, and link your Club Apparel account using your mobile number.
3. Redeem Points for Real Estate Shares
At checkout on PRYPCO Blocks, use your Club Apparel points to purchase “Blocks” — fractional ownership shares in Dubai’s income-generating rental properties — starting from just AED 2,000.
4. Grow Your Portfolio
Reinvest your returns or add more contributions to diversify across different properties and locations. With every Block you buy, your real estate portfolio expands and your potential income streams increase.
Why This is a Game-Changer for Dubai Property Investment
Dubai’s real estate market is one of the most dynamic in the world. According to Knight Frank’s 2025 Dubai Market Report, property prices and rental yields continue to show steady growth, making it an attractive option for investors globally.
However, traditional property ownership often requires high upfront costs, lengthy paperwork, and ongoing management responsibilities.
PRYPCO Blocks removes these barriers by enabling fractional ownership in professionally managed rental properties. With Spend to Invest, this accessibility goes a step further — allowing you to use loyalty points from everyday shopping to build a real estate portfolio.
This is more than just a rewards programme — it’s a bridge between consumer spending and long-term wealth creation. Every purchase is a step closer to owning part of Dubai’s booming property market.
Why PRYPCO Blocks Leads the Way
- Regulated & Secure – Licensed by the Dubai Financial Services Authority (DFSA), ensuring transparency and investor protection.
- Global Reach – Investors from over 200 countries can buy Blocks starting from just AED 2,000.
- Hassle-Free – PRYPCO Blocks takes care of property selection and management so you can focus on building your portfolio.
- Tech-First Approach – From browsing properties to redeeming points and tracking income, everything happens in-app.
Shop Today, Invest in Your Tomorrow
With Spend to Invest, PRYPCO Blocks and Apparel Group are turning everyday shopping into a powerful investment tool. You no longer need to wait years to save for a property — you can start with the points from your next purchase.
